Huawei's $54 For Y6 Pro Phone National Day Promotion Sold Out Before It Even Began; Marketing Failure?
Huawei is having a promotion for their Huawei Y6 Pro phone - selling it at $54 for SG54 for people 50 years old as of 31 December 2019 and up for three days (between 26 July to 28 July) while stocks last. Each customer can buy up to two phones. The promotion is available at all Huawei Concept stores and selected retailers.
Many customers started to queue in the wee hours of the morning. Videos of these insane queues are online everywhere. For example:
However, the overwhelming response has backfired on Huawei. With notices of the phone being sold out even before the sale even started! Netizens of course flocked to Huawei Singapore's Facebook page to comment on this issue with photos of this sign.
With so many people queuing for the disappointment up ahead, will Huawei come up with anything to appease their customers as an apology? How can the phones be sold out even before the sale started? Amazing. Good luck to those queuing, hope you can get a phone.